Brand Identity: 6 Components that Define the Company's Style
What are those companies that achieve global success and become household names? How exactly do they manage to stand out in the market and create a strong brand association with their customers? We are sure these questions have crossed your mind at some point. So let's together unravel the cheat code they know and actively use in business development.
Success in business often hinges on how well a company is recognized by its customers. This can be achieved by having a memorable jingle or tune that triggers instant recall, a distinct brand color that's synonymous with the company's products, or a recognizable logo that's immediately associated with the brand, even without the company name. Your brand is known and easily distinguished from others in the market. This cheat code introduced by large international companies is called “visual identification”. Our article is centered around this very topic.